Rihanna for PUMA

I genuinely do not remember Rihanna being named creative director for PUMA. (Disclaimer: I kind of forgot PUMA was a thing. I had a pair of shoes back in middle school and remember feeling like the coolest kid on the playground. Okay, middle school didn't really have a playground. At least, if they did, I was probably somewhere avoiding it.) Maybe I blocked it out? Unclear. Either way, short term memory aside, I'm not mad at this. Not wowed, but not mad. I am intrigued though and interested to see what she does with this. ‪#‎bitchbetterhavemypuma‬ (Sorry I'm not sorry.)

(via PUMA's Official Instagram)