JcPenney

JcPenney decided it was a good idea to change their logo after about 110 years of business. I don't love it. I understand (and respect) the whole "All American" thing going on, but at the same time it is so ridiculously boring and bland. As my friend pointed out, "It's so nineties." I guess it's better than that one time Gap changed their logo for 2 hours.

I mean, okay. This is precious. But I think I'm just talking about the shoes. And the kitten.

(Via Brand New)